You might be thinking about how it can account SEO help your business. Here are a few of the reason why you should implement the SEO strategy for your accounting firm and how it will grow your customer base.
The first benefit that you will get is, you will rank higher on search engine pages or SERP. Once you rank higher, you might automatically start getting more and more visitors to your official website or the landing page. If more people visit your website, the more chances there are for generating more profit. Therefore, ranking higher on the search engine will increase the customer base as well as will gain you a lot of visitors.
One of the important technique in SEO is choosing the right keyword. Once you get the keyword, you will directly get highly targeted visitors. For instance, if someone is looking for an affordable accounting service and you have the same phrase as your main keyword. Your website will be shown on the first page. The visitor is more likely to click on that website and if he/she likes the service you are offering, they are also going to buy from you. Eventually, you will be the one who is in profit.
In the end, SEO will grow your business and make you more income by generating customers. The ultimate way for this is to rank your website on Google and you will see the magic.
Well, if you are looking for the amount of time it will take to see the results, no one can tell you the answer. There are various things that you need to check to see how much time will it take. Generally, it will take around 45 days for a new website to get indexed. Whereas if you want your website to rank in the first place, you will have to wait for at least a year.
The first benefit that you will get is, you will rank higher on search engine pages or SERP. Once you rank higher, you might automatically start getting more and more visitors to your official website or the landing page. If more people visit your website, the more chances there are for generating more profit. Therefore, ranking higher on the search engine will increase the customer base as well as will gain you a lot of visitors.
One of the important technique in SEO is choosing the right keyword. Once you get the keyword, you will directly get highly targeted visitors. For instance, if someone is looking for an affordable accounting service and you have the same phrase as your main keyword. Your website will be shown on the first page. The visitor is more likely to click on that website and if he/she likes the service you are offering, they are also going to buy from you. Eventually, you will be the one who is in profit.
In the end, SEO will grow your business and make you more income by generating customers. The ultimate way for this is to rank your website on Google and you will see the magic.
If you talk about the ROI (Return of Investment), there is no specific percentage or value one can say for the return. However., you will 100% see the increase in visitors and the number of visitors converting into your customers once you implement all the account SEO services.
Moreover, there are certain things that you can do in order to improve the return on investment and get the best out of your SEO services for an accounting firm. Here are some of the things you should take into consideration
Strategy:
the marketing strategy you use will tell you how much ROI you will get. If you get the best quality marketing, you will surely see a huge increase in the visitors and also your rank will go higher.
Content is the king:
Content always plays a very important part of SEO. It depends on your content, how much your website will perform. if you are having a blog and posting 1k words articles, you will have a lesser chance of ranking when compared to the one who I posting 2k words. Remember, it is not only about the quantity but also about the quality.
Website functionality:
Each and everything is included here such as your website's look and feel, the loading time of your website, ease of usage, and the functionality. Your website must be user-friendly and it should be easier for the visitor to navigate from one page to another without any hassle.
The one thing that people are often confused is setting up the campaign. Whether they should go with local or national targeting. The national campaign will include all the visitors whereas the local will only include the people from a specific location whom you want to target. For account SEO, the best strategy or the campaign that you can go with is the local strategy.
You only want your customer from the specific location that you target. For instance, if you are providing your service in California, why you would target people from Australia or other countries. Therefore, you should go with the local campaign and start running it.
If you are still confused about where to start, you just need to select the people who are looking for "accounting firm" and are from any of the specific state or area. For that, you will have to include the keywords in your title of the content. You can simply add the city name in the title and URL, you will see a huge increase in the visitors after some time. Moreover, it is easier to rank in local results or the results which are targeted to any specific city or the state.
You will find a lot less competition there and hence you can easily rank over there. Therefore, to conclude, don't get more confused between choosing the local or national campaign and go with the local. Keep in mind the location of your accounting firm and the areas you target.
First of all, before you go with any of the SEO services for your accounting business, we will take a free site audit and give it to you. The site audit will include how your website is currently performing and how you can improve the stats. First of all, it is important o know the current situation of the website before you go into the phase of changing it.
The side audit part will cover a detailed report on the negative points of your website regarding the SEO as well as regarding the user experience. We will provide you the insights about how Google and other search engine sees your website. Also, we will tell you the same thing from a user's perspective.
The whole thing is covered in the site audit. Basically, it is a report of the website. Some of the things that we check during the website audit include
These are several things that are covered in the audit. There are many more that you will amaze to see and probably wouldn't be knowing about the negative points of your website.
Once we have done the audit, we will suggest you the best account SEO practice you can do in order to rank well in Gooogle as well in other search engines.
The next thing we will create for you is the page structure. You might have heard about the pyramid model, we are going to do the same thing with your website. If you don't know what pyramid model is, it is about arranging the website's page structure in pyramid type structure.
The home page is placed at the top of the page, below it you will see the categories page and below each of the categories, you will see the subcategory page. Below each of the sub-category page, the products or the blog post will be placed. In this way, you can know how you should arrange the website and using the same strategy.
In this way, you can also find more content for your website as you can see clearly what's missing on the website and you can start adding those content right there.
You should arrange your entire website in this way. This is how your client will find it extremely easy to find what they are looking for. For instance, you can add the categories in the menu and so on. Moreover, you can add the pillar content in the home page. Your visitor shouldn't find your website complex and should be able to navigate properly (not to mention, he/she should see the content that we want them to see)
On a website, there are many links among which some of them are outgoing links and some of them are incoming links. You will need to maintain a proper ratio between the links. This is called the link juice.
The same goes for backlinks, there are basically two types of backlinks, one is dofollow and the other one nofollow. The dofollow backlink is a lot more effective in terms of SEO compared to nofollow. Also, some of these backlinks might point to the main root domain while others might be pointing to the subdomain or a page on your website.
By combining all of these things, a website's link profile is made. Here, not only the quantity of the backlinks is checked but most importantly the quality of the backlinks are checked. There are 3 things that determine the quality of the backlink
With these 3 things, the quality of the backlink is checked. It is determined whether it is of good quality or needs more work on the backlinks.
In On-site optimization, we will check the structure and the content of your website. Some of the things that are taken into consideration over here are the keywords, meta tags, image alt tags, sitemap, etc. Here are some of the things that will determine the on-site optimization of your website
Keywords:
The first and the foremost thing in on-page optimization is the keywords. A number of keywords you use and the total density of the keyword is checked here. There should be proper keyword density along with the related keyword.
Sitemap:
You should have a proper XML sitemap that should have a link to each and every page on your website. The search engine will index your website according to that. You need to add the XML site map and also add the site map to Google search console
Meta tags:
Meta tags are another important thing that is necessary. Here, you need to verify your website with Google Analytics, Google search console, bing search and along with this you can ever do the same for other websites
Loading time:
Loading time is another thing that Google checks when ranking website. Your website should load faster. You can use Google Insights to check the loading time of your website. You need to remove all the useless plugins and the CSS files that are taking more time to load. In this way, you can configure the website to load at the lowest amount of time. You can get our service for the best results.
Content, content, and content:
You need proper use of content along with the number of words. Moreover, proper keywords should be added to the relevant content. Make sure you update the content on a regular basis and use proper keywords.
Directory submission:
Here you submit your website to various directories out there and they will add the website in their listings. This will not only bring traffic from directory website but will also help you in ranking higher on Google. You will submit your website to all the directories. The one thing that you need to give special attention to is the category you choose. Many of the people don't care about the category. However, category plays an important role and you shouldn't neglect it.
Submitting sitemap:
It includes linking the sitemap with Google. You also have to submit it on various other search engines so that it can rank.
All these are very complex to maintain and that is where our service jumps in. We will take care of everything. So that you can manage your business calmly.
Off-page optimization is the SEO optimization where you apply some method outside your website to rank on Google. It includes some of the techniques such as submitting your website to blogs and directories, etc. You will need off-page optimization along with the on-page. It is a mandatory part to rank in the SERP,
The off page optimization includes certain things such as,
Guest posting: Here, you submit your content to the bloggers out there. They will publish your content and in return, you will get one or two backlinks to your website. Bloggers have a huge fan following and hence there are more chances of converting people to buy your accounting services. You will need to make sure the blogs are related to the accounts to do the best account SEO.
Make sure you put quality before quantity. This applies in each and everything stated above in account SEO. Whether it's about the building backlinks or creating content. you should focus more on quality rather than quantity. Even if you have thousands of backlinks but they are not relevant to your topic or the website don't have enough domain authority, it won't affect much.
The same goes for creating content for your website. You should try to create quality content that provides value to your user rather than creating irrelevant content. Most importantly, you should create content keeping local or national in mind. If you provide service to specific areas, write more content related to that city or add the name of the city in the title. In this way, your chances of ranking will increase in account SEO and you can get more visitors.
When you are doing the account SEO, the one thing that you should do is create social media handles for your accounting firm. Add the social sharing buttons and the links in your website. Google prefers websites that have more amount of likes and shares. So, adding the social media handles will not only bring you some social traffic but is also very much useful when it comes to account SEO. Therefore, don't forget to create social media handles for your accounting firm.
Make sure you engage with each of your audience. Try to reply to comment and stay active. You can moreover set a bot where it can answer the message request automatically and you will save some time here.
Lastly, if you want to do each of these things and do not know where to start, You can get our ultimate solution for Account SEO. We provide every service you need to increase the customer of an accounting firm. If you are looking to grow your accounting business and rank on Google, our advertising solution is the best for you.
Our digital marketing solution includes everything starting from the on-page account SEO to the quality backlink buildings. You will get the benefit of each and everything with our service.
SEO is not a one time task, you will need to keep doing the optimization and keep building the links. You will have to monitor the keywords and then you will have to stuff the keyword accordingly. This is a very complex task and therefore, you should find a service that will do it for you. In the meantime, you can focus on building your service even more amazing. In this way, you will save some time in not doing all the work. Also, the service does not cost much, you can easily afford it even if you are a small business. Therefore, you should get the service and start generating more and more profit.
